Over the past weekend, red-colored text stencils appeared around Dolores Park here in San Francisco's Mission District. If you start at Dolores Park Cafe, read the stencil there, and follow the arrow, you'll get sucked into a nifty psychogeographical love story. It'll wind you up the hill to an amazing view of East San Francisco and the Bay.
This park gets buffed (painted over graffiti) constantly by neighbors who cry "broken windows" and want to make things nice for the Bi-Rite, Delfina, blah blah blah consumer crowd. I found a Tookie stencil there recently, photographed it, and now it's under a nice grey rectangle of paint. So hit the park ASAP to experience the magic of sequential stencil art.
If you don't live in SF, here's the story in its own Stencil Archive.
Scott Williams just called to tell me that the story continues elsewhere at 20th and Capp. Headed over there now to catch the continuation!
PS: If this is an ad campaign (no indication of product placement yet), it's the best one I've ever seen.